• BLUEGECKO
• July 14, 2020
• Branding
• 0 Comments

Packaging is just packaging, right? After all, it’s the product that really matters. If you’re thinking this way as a business owner, you might be setting yourself up for failure. Product packaging plays a more important role in consumer decisions than you might think. A product’s packaging communicates many things, from what the product can do for your customers to …

• BLUEGECKO
• July 8, 2020
• Branding
• 0 Comments

BY LAURA LAKE Updated January 04, 2021 Decades ago, branding was defined as a name, slogan, sign, symbol or design, or a combination of these elements, that distinguish one company, product, or service from another. Today, branding is more complex and even more important.  What Should a Brand Do? Branding is not just about getting your target market to select you over the competition. It’s also about getting your prospects to see you …