Whatever the category, from beer to household cleaning products, brand owners will be seeking ways for their packaging to add value beyond point of sale. The best brands do this by expanding and enriching consumers’ experience in unique, meaningful and enduring ways – for example, through the insightful addition of ergonomic or functional benefits, or by addressing environmental sustainability issues. …
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As we reach the end of this tumultuous 12 months, it seems (fingers crossed) like there’s some light at the end of the tunnel. So it’s time to look to the future. But what exactly does it hold for graphic designers? WRITTEN BY: TOM MAY 30 NOVEMBER 2020 To answer that question, we’ve teamed up with Shillington, which knows a thing or …
Continue ReadingAs the year draws to a close, we’re looking forward to the new packaging design trends that 2021 has in store for us. At first glance, they look pretty different from each other—you’ve got simple geometry right alongside super-detailed ink drawings and fleshed-out characters. But there’s actually a cohesive theme here, and that’s a pivot away from packaging design that …
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