Whatever the category, from beer to household cleaning products, brand owners will be seeking ways for their packaging to add value beyond point of sale. The best brands do this by expanding and enriching consumers’ experience in unique, meaningful and enduring ways – for example, through the insightful addition of ergonomic or functional benefits, or by addressing environmental sustainability issues. …
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As we reach the end of this tumultuous 12 months, it seems (fingers crossed) like there’s some light at the end of the tunnel. So it’s time to look to the future. But what exactly does it hold for graphic designers? WRITTEN BY: TOM MAY 30 NOVEMBER 2020 To answer that question, we’ve teamed up with Shillington, which knows a thing or …
Continue ReadingAs the year draws to a close, we’re looking forward to the new packaging design trends that 2021 has in store for us. At first glance, they look pretty different from each other—you’ve got simple geometry right alongside super-detailed ink drawings and fleshed-out characters. But there’s actually a cohesive theme here, and that’s a pivot away from packaging design that …
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t’s the dawn of a new decade, and new logo trends are already in the spotlight. The up-and-coming logo design trends 2020 are a mashup of old and new. We’ll see a ton of throwbacks to different eras: the chrome and neon 80s juxtaposed against inky, black-and-white images that feel right out of the 30s. Right next to them, we’ve …
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2020 is set to be an excellent year for packaging design trends. Designers are pushing the boundaries of the design form—from function to aesthetics. Exciting trends in color, illustration, form and other design elements are coming together to create unexpected product packaging that helps brands break through the clutter of competition. The upcoming year is poised to surprise us with …
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The SEO community is always looking for new ranking factors and we have discovered over two hundred of them so far. But there may be hundreds more actually used by Google. Luckily, we don’t have to work on all of them. Most have very little weight in SEO and are often used as tie-breakers rather than ranking signals. Instead, here is the …
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Marketing trends come and go as quickly as you can say “another Google algorithm update?” New technologies and platforms are always exploding onto the scene. Thats why it’s so important to stay on top of marketing trends. If you don’t keep up, you get left behind. And what better way to stay on top of the trends than by asking some …
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As you have probably noticed, the past few years in design have been dominated by bold colors, mind-bending gradients, and futuristic compositions. But in 2020, the graphic design world is going to feel a lot more reserved, harmonious, and natural. Well, except for the illustrations, those are going to get a lot more abstract this year. This shift is likely …
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When you’re considering all of the factors that go into building a business, creating a logo might not seem like a top priority. “Maybe I don’t even need a logo at all,” a little voice is whispering in the back of your mind. Don’t listen to that voice; he couldn’t be more wrong. Having a logo is an integral part of making your …
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A strong and recognizable brand can help a business be more successful, which is why creating an effective brand identity is so important. But, what goes into creating a brand identity supports your business goals, and why is branding so important? What is a brand identity? When you create a brand identity, you’re essentially applying your brand values to any …
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